What side are you on?

Miracle Whip's latest polarizing campaign is completely true — Miracle Whip freaks me out, but I can definitely appreciate their understanding that consumers are either a "yes please" or a "no thank you, sir" to their product. I consider myself a non-Miracle Whip loyalist (sorry ad team), but here I am talking about the campaign. Isn't that the goal of every brand? To begin a conversation and spread awareness. If I could get past all that is Miracle Whip (yeesh) I'd definitely pick up a bottle. I'm interested to see the reaction to this campaign and if the "no thank you, sirs" will change their minds. 


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