SXSW Preview

Not in Austin? Not a problem! Check out these tips from Stephanie Wonderlin of Momentum Factor and Founder/Producer of Tweetheart TV.

As a first time South by Southwest attendee, there are plenty of activities grabbing my attention. Here’s a preview of a few sessions that are top of mind. See you there? 

What’s so funny about innovation? Like brands, stand-up comedians must consistently deliver fresh thinking for their audiences to relate with. Ultimately, will the community jump or board or not appreciate what’s put in front of them? Former Digital Director of The Onion Baratunde Thurston joins as a presenter.  

Cory Booker: The New Media Politician – Cory Booker will discuss the role of his social presence in being mayor and specifically, how Twitter has connected him with his community and kept him accountable.  

Beyond Work/Life: Changing the Debate & Making Change – Anne-Marie Slaughter’s piece in The Atlantic stirred up plenty of conversation on the balance of work and life. Slaughter will discuss a more integrated approach to help women and men excel both professionally and personally. 

The Future of Social: From Location to Utility – Foursquare founder Dennis Crowley will discuss how location-based services have evolved and what’s to come from these platforms.

The Big Power Shift in Media – BuzzFeed Founder Jonah Peretti will offer advice on how ideas can reach millions and how to adapt to the shift of portals, search and social. 

Follow me on Twitter (@StephanieFlo) for what’s happening on the ground.



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