One musical is rocking the social media space. Newsies is the story of a rag tag group of newsboys in New York City at the turn of the century. While fighting for a better life against the publishing giants Pulitzer and Hearst, this crew finds strength and friendship in unexpected ways.

Since my move to NYC was set I knew Newsies would be at the top of my list of must-see musicals. Growing up in theater means you watched and easily memorized the Newsies movie. And when they announced it was heading to Broadway, everyone made sure I was in the know.

Between my excitement surrounding Newsies and my passion for social media I quickly realized the Newsies online brand is one to follow, and here’s just a few reasons why:

Behind-the-scenes: Members of the cast take you behind-the-scenes with exclusive content for their followers. From backstage rituals and national morning show appearances to the experiencing the Tony Award nominations, Newsies is constantly pouring out stellar content to maintain fan interest. The opening night curtain call I caught via Facebook (above) was exciting by itself – I can only imagine what the full show will bring.

Fan engagement: In interviews and social media posts, the cast refers to their fans as “fansies,” a unique way to personalize the connections with their fans. The brand leverages YouTube to introduce members of the cast. My friend and I have received immediate replies via Twitter from @Newsies and if you watch the stream the handle is constantly connecting with their followers.

A show that boasts 14 Broadway debuts is remarkable. After all the following along I cannot wait for Sunday’s performance!

[Editor’s note: As a performer growing up I am striving to expand my coverage of performances I enjoy. If you’re in Chicago and want to make a date for theater, dance, improv, the circus, dog shows, etc. I’m your girl. My goal is to educate on what I experience so if you’d like to see something added to my review format, speak up!]

I texted my best friend during the intermission of Memphis to say there were so many dance breaks I had easily lost count.  Labeling the comedic timing of Chad Kimball (Huey) and Montego Glover (Felicia) as ‘perfect’ feels like I’m underselling these performers. And you would never know J. Bernard Calloway (Delray) was making his Broadway debut – his delivery exuded seasoned professional.

As the ensemble performed the closing number you could see the enthusiasm in their eyes and their true love for the show and their craft. If you’re ever questioning whether you are in the right career, go see a show. Or speak with an actor. These individuals chose a path outside the 9-5 cube cycle so many fall into. They repeat the same show over and over again, but strive to deliver a memorable performance each time they take center stage. The excitement and passion in the closing number nearly brought me to tears.

Show: Memphis

Location: New York, NY – September 2011

Companions: Flew solo

Atmosphere: Sold out theater in the bustling area of New York City. Standing ovation from a crowd with young and mature theatergoers.

Overview: Turn up that dial…From the underground dance clubs of 1950s Memphis, Tennessee, comes a hot new Broadway musical that bursts off the stage with explosive dancing, irresistible songs and a thrilling tale of fame and forbidden love. Inspired by actual events, Memphis is about a white radio DJ who wants to change the world and a black club singer who is ready for her big break. Winner of four 2010 Tony Awards, including Best Musical. 

The facts:
•    The Shubert Theater (open run)
•    Cost: $41.50 – $251.50
•    Tip: Good news Chicago friends!  Memphis is currently taking our town by storm through December 4. ($37-95) Get on it!

Recommended? A show that makes me want to dance, laugh and cry is a definite thumbs up.